Elizabeth Arden Unveils New Counter at Rustan’s in Cebu: A Beauty Soiree to Remember


Elizabeth Arden, the renowned beauty brand known for its innovative skincare, fragrances, and makeup, recently opened a new counter at Rustan’s in Cebu City. As a fortunate attendee of the grand opening event, I had the opportunity to experience the brand’s latest products firsthand. From their revolutionary ceramide capsules to their timeless fragrances and versatile skincare line, Elizabeth Arden continues to impress with its commitment to effective and luxurious beauty solutions.

The Power of Ceramide Capsules

One of the highlights of the event was the introduction of Elizabeth Arden’s ceramide capsules. These advanced light capsules are packed with anti-aging power for visibly firmer, smoother, healthy-looking skin, making them a must-have for travelers seeking skincare on the go. Each capsule contains a potent blend of ceramides, which are essential lipids that help strengthen the skin’s barrier, retaining moisture and preventing water loss. By delivering these powerful ingredients in a single-dose format, the ceramide capsules ensure freshness and potency with every application.

Elizabeth Arden’s ceramide capsules have become synonymous with the brand’s commitment to visible results. The encapsulation technology protects the active ingredients from degradation and oxidation, ensuring their efficacy. With their compact size and travel-friendly packaging, these capsules are perfect for those on the move, allowing you to maintain your skincare routine wherever you go. Whether you’re jetting off to exotic destinations or simply looking for a convenient skincare solution, the ceramide capsules are an excellent addition to any beauty regimen. Elizabeth Arden’s Advanced Ceramide Capsules Daily Youth Restoring Serum is biodegradable, fragrance-free, and preservative-free.

Timeless Fragrances

Elizabeth Arden is celebrated for its iconic fragrances that have stood the test of time. At the event, the brand showcased some of its most beloved scents, including the popular Elizabeth Arden Green Tea and White Tea. The Green Tea fragrance offers a fresh and revitalizing scent, blending notes of citrus, green tea, and musk to create a fragrance that is both invigorating and calming. Meanwhile, the White Tea perfume captures the soothing essence of white tea, combining delicate floral notes with musk and woody accords for a fragrance that exudes elegance and serenity.

Green Tea Lychee Lime

Elizabeth Arden Green Tea Lychee Lime is perfect for individuals who seek a vibrant and refreshing scent that exudes energy and positivity. It appeals to those who appreciate the invigorating notes of citrus, the twist of exotic fruits, and the revitalizing qualities of green tea. This fragrance is ideal for both women and men who desire a unique and uplifting scent to complement their dynamic and adventurous spirit.

White Tea Mandarin Blossom

Elizabeth Arden White Tea Mandarin Blossom is a captivating fragrance that captures the essence of blooming mandarin blossoms combined with the soothing qualities of white tea. It is perfect for individuals who desire a scent that radiates femininity, grace, and a touch of floral sweetness. The delicate yet vibrant notes of mandarin blossom infuse the fragrance with a sense of youthful vitality, while the white tea accord adds a calming and serene aspect. This perfume is ideal for those who appreciate a scent that is both uplifting and comforting, making it suitable for daily wear or special occasions. Elizabeth Arden White Tea Mandarin Blossom is a beautiful choice for women who embrace their femininity and want to leave a lasting impression with a fragrance that is both radiant and enchanting.

Another highlight was the presentation of the signature Red Door perfume. Inspired by the iconic Red Door spas, this fragrance symbolizes beauty, elegance, and femininity.

Elizabeth Arden Red Door is an iconic fragrance that embodies sophistication, glamour, and timeless elegance. The fragrance opens with a captivating bouquet of red roses, a symbol of romance and passion, entwined with the delicate allure of orchids. These floral accords are complemented by the intoxicating notes of jasmine, adding a touch of sensuality to the composition. As the fragrance settles, it reveals a warm and inviting base of honey, sandalwood, and vetiver, providing a comforting and lasting impression. Red Door is perfect for individuals who exude confidence and seek a scent that makes a bold statement. With its luxurious blend of rich floral notes, Red Door evokes a sense of opulence and allure. Wear this fragrance whenever you want to leave a trail of unmistakable charisma wherever you go.

Effective Anti-Aging Skincare

Elizabeth Arden’s skincare line has long been celebrated for its efficacy in targeting the signs of aging. During the event, the brand showcased its range of products designed to address various skin concerns and cater to different skin types. From moisturizers to serums and treatments, each product is formulated with high-quality ingredients backed by scientific research.

The Prevage line, in particular, stole the spotlight with its revolutionary anti-aging technology. Powered by idebenone, a potent antioxidant, Prevage helps combat the visible signs of aging caused by environmental stressors such as pollution and UV radiation. The line includes a range of products, including serums, moisturizers, and eye creams, all working synergistically to restore the skin’s youthful appearance and vitality.

In addition to the Prevage line, Elizabeth Arden offers a comprehensive skincare range that addresses specific concerns, such as hydration, brightening, and firming. The Eight Hour Cream, a cult favorite, provides intense moisture and protection, while the Superstart Skin Renewal Booster boosts the skin’s natural defenses and enhances the effectiveness of other skincare products.

Makeup with a Skincare Twist

Elizabeth Arden’s makeup products are not only designed to enhance one’s beauty but also to nourish and protect the skin. Infused with high levels of vitamins E and C, as well as hyaluronic acid, the makeup line provides skincare benefits while delivering stunning results.

The foundation range offers lightweight yet buildable coverage, allowing you to achieve a flawless complexion without compromising on comfort. With a variety of shades to suit different skin tones, Elizabeth Arden ensures that everyone can find their perfect match. Additionally, the foundations are formulated with skincare ingredients that hydrate and plump the skin, giving it a radiant and healthy glow.

The lipsticks from Elizabeth Arden are also highly coveted and for good reason. Available in a wide array of shades, they cater to all skin color tones and preferences. The lipsticks are enriched with nourishing ingredients, such as shea butter and vitamin E, providing hydration and preventing dryness. Whether you prefer a classic red, a natural nude, or a bold statement color, whether you like the finish to be satin or a polished matte, Elizabeth Arden’s lipstick collection has something for everyone.

A Memorable Evening at Sheraton Mactan Cebu Resort

Following the opening at Rustan’s, the festivities continued at Sheraton Mactan Cebu Resort, where attendees had the pleasure of meeting the esteemed individuals behind Elizabeth Arden Asia as well as Lux Asia. This exclusive gathering provided an intimate opportunity to connect with influencers from across Asia and share insights about the brand and the beauty industry.

During the event, I was fortunate enough to meet Ms. Jill, the regional manager of Lux Asia, Ms. Crystal, the Elizabeth Arden training manager who flew all the way from Hong Kong to grace the event. I also met Camille Co, a prominent influencer from Manila, and engaged in a quick chat with her. She is very sweet and approachable in person. It was a delightful moment of me fangirling and meeting fellow influencers from Cebu and Manila, and it highlighted the genuine and inclusive atmosphere that Elizabeth Arden cultivated throughout the evening.

Unforgettable Moments and Sumptuous Delights

The Beauty Soiree held at Sheraton Mactan Cebu Resort was an enchanting experience that delighted all the senses. From delectable cocktails to sumptuous food served by the beach at Buhi Beach, attendees were treated to a feast for both the eyes and the palate. The picturesque backdrop of the ocean and the warm, tropical breeze added to the ambiance, creating an atmosphere of relaxation and indulgence.

Entertainment was in no short supply, as fire dancers mesmerized the audience with their skillful performances. Live bands set the tone with their melodic tunes, while a lively DJ kept the energy high throughout the night. Attendees had the opportunity to engage in games and activities, adding an element of excitement and camaraderie to the event. Prizes were awarded, further adding to the sense of celebration and joy. I got to win Elizabeth Arden’s eye serum by playing a simple Red Door game.

In conclusion, the opening of Elizabeth Arden’s new counter at Rustan’s in Cebu City was a remarkable event that showcased the brand’s commitment to providing effective and luxurious beauty solutions. From the revolutionary ceramide capsules to the timeless fragrances and versatile skincare line, Elizabeth Arden continues to set the gold standard in the beauty industry

With its dedication to visible results and innovative formulations, Elizabeth Arden empowers individuals to embrace their natural beauty and radiance. The brand’s unwavering commitment to quality and excellence is evident in every product, making them a worthy addition to any skincare or makeup routine.

Parting Words

If you’re in search of products that deliver on their promises and embody the essence of timeless beauty, be sure to visit Elizabeth Arden’s new counter at Rustan’s in Cebu City. Explore the rejuvenating power of ceramide capsules, indulge in their iconic fragrances, and discover the skincare and makeup products that will elevate your beauty routine to new heights. Elizabeth Arden at Rustan’s is the destination for those seeking the ultimate in beauty and sophistication.

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