I recently had the pleasure of attending The Coffee Bean & Tea Leaf™ (CBTL) Philippines’ 21st Anniversary celebration here in Cebu City at their newest branch in Shell Banilad. It was an exciting night filled with fellow bloggers, delicious drinks, and a sneak peek at their new merchandise. As CBTL marks this significant milestone, they unveil a grander and more functional 21st Anniversary Collection, beautifully capturing the essence of their journey with the theme “A Story in Every Cup.”

The 21st Anniversary Collection

The highlight of the event was the introduction of the 21st Anniversary Collection, featuring Multiway Bags in three stylish designs:

  • Midnight Multiway Bag (Black): A sleek black bag with a reflective Bean & Leaf pattern, symbolizing CBTL’s dedication to high-quality coffee and tea. It boasts multiple pockets, a laptop compartment, and a tumbler holder, and can be worn as a backpack or shoulder bag.
  • Granite Multiway Bag (Grey): This versatile grey bag features CBTL’s signature Bean & Leaf icon and is designed for everyday use. It represents the brand’s commitment to various advocacies through partnerships aimed at fostering positive change.
  • Mauve Kit (Purple Bag & Tumbler): An extra limited edition collectible in CBTL’s signature colors. The Mauve Bag, with adjustable leather straps and multiple pockets, is complemented by a two-toned Mauve Tumbler, symbolizing the strong bond between the brand and its community.

Each item can be redeemed for just 20 stamps at participating CBTL stores.

Additional Anniversary Merchandise

To further celebrate, CBTL has launched additional anniversary merchandise:

  • Multi-pocket Laptop Sleeve & Colored Brass Pens: The laptop sleeve, priced at Php985, protects a 13-inch laptop and organizes accessories. The pens, priced at Php195 each, come in light and dark purple with intricate laser-engraved patterns.
  • Coffee & Tea Cups: Available nationwide starting June 1, 2024, these 16 oz glass cups with bamboo lids and glass straws come in four unique designs, priced at Php490 each.
  • VersaTote Tumbler Bags: Launching in Luzon stores on June 15 and in Visayas & Mindanao stores on July 15, these water-resistant, insulated bags have a 40 oz capacity, multiple pockets, and adjustable straps, priced at Php995 each.

Giving Back to the Community

True to its commitment to giving back, CBTL will donate a portion of the proceeds from the 21st Anniversary Collection to the U-Go Scholarship Grant, implemented by Ayala Foundation. This initiative supports young women in low-income countries, providing them with financial scholarships to pursue higher education.

Celebrate with CBTL

Celebrate with The Coffee Bean & Tea Leaf™ Philippines and immerse yourself in the rich stories behind every cup. Whether collecting stamps, enjoying new seasonal drinks, or purchasing anniversary merchandise, there are countless ways to join in the festivities.

Parting Words

Attending the 21st anniversary of The Coffee Bean & Tea Leaf™ was an inspiring experience. It was a fun night with fellow bloggers, and we got to see the new merchandise and products we love from CBTL. The evening reminded me of the brand’s dedication to quality and community, and it inspired me to continue sharing meaningful stories through my own journey.