Ayala Center Cebu unveiled its A-Giant Cinema last night with a special advance, red-carpet screening of The Devil Wears Prada 2 for local creators, bloggers, and Cebu’s fashion community. Located at Cinema 1 (Level 4), the new premium large-format theater opens to the public today, April 26, 2026, and already sets a high bar for cinematic experiences in the city.

The A-Giant format brings a truly immersive presentation to Cebu:

  • a screen roughly four times larger than standard auditoriums
  • laser projection for sharper images
  • Dolby Atmos 360° surround sound
  • The Ayala Center Cebu location seats over 300 in plush leather seats, combining scale and comfort for blockbuster viewing.
  • As with other Ayala Malls Cinemas premium formats, tickets include perks like free popcorn and can be booked at the Level 4 counter or online via Ayala All Access / SureSeats.

Last night’s crowd of fashion-forward individuals enjoyed not only the premiere couture energy but also the venue’s premium feel—spacious sightlines, deep blacks, and vibrant color from the laser projection, and immersive audio that really sells big cinematic moments. The A-Giant in Cebu positions itself as a direct competitor to other large-format offerings nationwide (TriNoma and Manila Bay among them), trading private Skybox options for a high-capacity, big-screen spectacle that’s ideal for tentpole releases.

Personal note from the screening

I attended the advance screening with my husband, and I can’t wait to publish my full review of The Devil Wears Prada 2 on April 29. A very short takeaway for now: it was worth the long wait and certainly lived up to the hype, not only for fashion enthusiasts but for aspiring writers like myself.

The Devil Wears Prada 2 will be available on the A-Giant at Ayala Center Cebu on April 29. Standard A-Giant tickets are roughly ₱500; purchase at the counter or via Ayala All Access/SureSeats.

Why A-Giant matters for Cebu moviegoers

  • Blockbuster-ready: Its scale and audio make it ideal for major studio releases where visuals and sound are part of the storytelling.
  • Competitive offering: A-Giant fills a niche between high-comfort formats (motorized A-Luxe) and specialty sensory formats (4DX), prioritizing pure audiovisual immersion.
  • Value: At around ₱500 with perks like free popcorn, it’s positioned as a premium yet accessible option.

Practical tips if you plan to visit

  • Book ahead via Ayala All Access or SureSeats for popular premieres.
  • Arrive early for photo ops on the lobby red carpet and to secure preferred seats.
  • Bring a light jacket — large auditoriums can run cool with the air-conditioning.
  • Check showtimes for A-Giant specifically (Cinema 1, Level 4) as not all films screen in the format.

Parting Words

The A-Giant Cinema’s launch at Ayala Center Cebu elevates the city’s cinematic offerings. My full review of The Devil Wears Prada 2 will be published on April 29 — can’t wait to share more on why it’s worth the hype. Thanks for reading!